Interesting developments since we wrote the article, What’s wrong with Alexa? SHOWCASEPAGE.net ranking moved up to an Alexa traffic ranking of 2,503,250 from its lowly 12+million ranking about 2 months ago.

How? We are still asking that question ourselves? Prior to this new ranking, commenter dIFLY said to ignore Alexa because it is flawed. Yes, we know it is flawed. Unfortunately, Alexa still remains a site-popularity indicator in the eyes of advertisers. Until such time the industry comes up with an alternative solution, it would be prudent for us to live with Alexa without necessarily relying on it solely to measure site performances and popularity.