6 reasons why an online business should have more than one domain name

April 19, 2011 By Leave a Comment

When deciding to give your company an online presence, don’t make the mistake of acquiring only a single domain name.

Purchasing only one single domain name can, over time, prove costly. Obtain a variety of domain names for your online business and you will never regret that decision.

Here are the key benefits for having more than one domain name for your business:

1. Expansion: Should your business go global and branch into international markets then it is important to have country specific domains, eg, .au, co.nz, or co.uk. Country specific domains readily inform your audience of your presence in those countries where the domain name resides.

2. Misspellings: It is important that users can find your site. If your business name can be spelled in different ways or is susceptible to misspelling, then it is good business decision to register misspelled domain names. Allowing for misspellings or variants of the name will mean you can direct users who misspell your business name to the right destination instead of sending visitors to an error page or worst to a competition.

3. Competition: Acquiring more than one domain name for your business can protect you from parasitic competitors from registering a similar domain name and thus grabbing a share of your market.

4. Search: A website which has many associated domain names is easier to find. Customers have different ways of finding a website in the internet. Give customers as many options as you can to find you by using different domain names.

5. Brand: Protecting your brand and online identity is essential for any online business. Securing a variety of names will inevitably boost your brand presence.

6. Traffic: Purchasing keyword rich domains is a traffic-generator strategy. The traffic attracted by these search engine discoverable domains can be directed to your main domain.

Emanila.com Pty Ltd, an Australian company, is an example of an internet company that uses various domain names.

In addition to emanila brand series like emanilapoetry.com, emanilaclassifieds.com, emanilavideos.com, etc., the following domain names are associated with emanila: emanila.com, emanila.net, emanila.org, emanila.info, emanila.asia, emanila.biz, emanila.mobi, emanila.tv, emanila.ws, emanila.us, e-manila.com, e-manila.biz, e-manila.info, e-manila.net, e-manila.org, and emanila.com.au.

With these domain names, emanila has been able to establish a dominant presence in its own market and has been able to protect its brand by registering for itself variations of its own domain name.

Filed Under: Blogs, Domain Names, SEO Tips Tagged With: ,

Choosing keywords for Search Engine Optimization

September 4, 2010 By Leave a Comment

The whole idea of On-page SEO is based on keywords and keyphrases. “Keywords” is the name usually given to the words or phrases that best describe your page content/purpose and best match the words people use when searching for your content. Keeping this idea in mind, what you need to do to get your website optimized for search engines is to pick one of the most searched words or phrases which best match the content of your page.

For example, if you have a web design company, a good keyphrase would be “Web design”, because hey! it’s the most searched keyphrase all over the Internet related to your content (5.000.000 searches a month). So anyone would think that this is the best idea, but actually it isn’t. A very often searched keyword is more likely to have a very large amount of competitors (everybody wants the jackpot), which means that you will need to work harder and spend more money in the rest of the optimization (which is sometimes virtually impossible).

Now, you may be wondering, how can I know how many searches a month does a keyword get? This kind of information is provided freely by some ad systems like Google Adwords and Yahoo Overture (among others). In this article I’ll use Google Adwords keywords tool which I believe is the best to work with.

The URL for Google’s tool is https://adwords.google.com/select/KeywordToolExternal. There’s no need for registration, once you enter the page you can start searching for keywords. The tool usage is very simple, you just need to enter a term, for example “web design”, and fill the security code field. Once you submit the form, a list with searches related to your keywords shows up.

The resulting list will not only tell you how many searches a keyword gets on a monthly basis, but will also give you an idea of how many people may be targeting their optimization to that keyword (the more searches a keyword gets, the more optimized pages you will find). This is why you may not want to look at the top of the list. My advice is to pick up something with 1.000.000 searches a month or less (for the previous example, it could be “web design company”).

Besides, you can also use this list as a suggestion tool to pick up a more accurate keyword. For example, if you were looking for something like “web design” you may find that a more accurate keyword for your company would be “web design services”, just because “web design” is a very extensive topic that could go from tutorials to templates.

Lastly, take into account that search engines get cleverer everyday, so keywords shouldn’t look artificial anymore. This means that you shouldn’t repeat your keywords constantly all over the page. Instead you should make slight changes to the keywords so they keep saying the same thing but with different words. In the previous example, the variations could be: “website design”, “designing a website”, “design of websites”, etc.

Source: TextCafe.net

Filed Under: Business & Marketing, Site Analytics Tagged With: ,

What makes web analytics so important?

October 4, 2009 By Leave a Comment

It is nearly impossible to do well with your website unless you make use of web analytics. Unless you are not bothered about the progress of your website, you need to learn and implement the web analytics.

What ever your website is all about, and what ever it intends to do, it needs traffic for survival. To improve the traffic flow of your website, you need to know the current traffic flow of your website.

Also, you would want to know about the best pages of your website against the pages that are rarely viewed. All this information would have a lot of significance for you to stay in the market.

So, how do you approach to discover all these details about your website? There must be a means to know which of your pages are doing well, and which are not. One way of doing this is by studying the log file generated by the server.

However, to study so many records, and filter out information out of it can be an impossible or at least very time taking task. In such scenarios wherein the data in the log file is huge, the web analytical tools come in handy.

All the information is sorted for you, and you can view the information you want to. Graphs and bars make the things even simpler to understand the statistics.

As you can see, there are a lot of different tools that you can use web analytics for but again the main importance of learning web analytics is learning about your visitor so you can learn what they are looking for and optimize your website for them.

After you know these things, start to immediately use SEO properly on your website and all of your pages to optimize the keywords that your visitors are searching for.

Take a few pieces of data and work with those for a little while, making adjustments and tweaks here and there until you get it right. Never make huge adjustments daily or you will not know what was successful or what was a failure.

Many corporations, firms and companies employ the usage of web analytics as part of their sales and marketing plans for the greater benefit of their sales profits and revenues. They know that learning how to read the data and implement it means more money for their bottom line.

Once they have the real information and data surrounding the visitors and market audience coming to their website, they can optimize their site and design everything with their customers in mind. This in turn makes conversions a breeze!

Now if only you can learn these same tactics, they you can be just like them and learn the importance of web analytics. After you do, you will see just how crucial they are to getting your business up and running in regards to your website.

Website analytics can break or make your website. Learn all about web analytics and you will be learning all about your visitors and your customers. The more you learn about them, the easier it will be to know how to sell your products and services to them.

After you successfully do this, you can combine your efforts with web analytics and search engine optimization to get the leg up over your competition.

You can also locate the pages that your visitors exit the website at. You must try and figure out the weak points of these pages, and optimize them accordingly.

As can be understood, the web analytics plays a significant role in web marketing and promoting your website.

Source: Graham_McKenzie in Latest Accounting Articles

Filed Under: Site Analytics, Web Management Tagged With: , ,

The role of title tags in your organic SEO results

September 26, 2009 By Leave a Comment

Undoubtedly it’s very helpful to have unique title tags for your search engine rankings. Search engine optimization experts all agree that title tags are the most important on-page SEO factors that require to be optimized. One very important feature of a successful title tag is its uniqueness. At this article, we will explain this point as one of several SEO Tips you need to know for your site.

Don’t Use Your Company’s Name as Your Title Tag for All Pages!

Hopefully your website isn’t one of those sites [Read more...]

Filed Under: Business Promotion, SEO Tips, Tutorials Tagged With:

The importance of web site traffic

September 26, 2009 By Leave a Comment

Traffic is the lifeblood of any online undertaking. You’ve heard this statement so many times before that it has become almost like cliché. However, the veracity of such words cannot be denied. Indeed, web site traffic is critical to the success of any enterprise based on the internet.

You may have the most beautiful website, for example, and you may be offering the best products at the lowest price [Read more...]

Filed Under: Business Promotion Tagged With: , , ,