Even to someone like me who enjoys browsing over site statistics and testing the accuracy of the resulting metrics, understanding an Alexa traffic rank is not an easy task.

Except for the fact that the Alexa traffic ranking system is based on information generated from Alexa toolbar users and that “A site’s ranking is based on a combined measure of Reach and Page Views” plus some kind of “data normalization” which also are not explained, there is not much information about the Alexa ranking system.

In its FAQ, Alexa also stated: “Alexa’s traffic rankings are based on the past three months of global traffic according to our diverse data sources, and are updated weekly.”

Alexa traffic ranking

Metrics like unique visits, page views and the like in gauging site traffic performances are still more reliable indicators. They are also easy to understand. I can also explain the figures to my clients.

But I cannot say the same thing with Alexa’s traffic ranking. After all, according to Alexa, if a site traffic ranking is beyond 100,000, the figures are statistically meaningless. For a site traffic rank to be statistically meaningful and reliable, a site should be close to the top rank.

Sites with relatively low measured traffic will not be accurately ranked by Alexa. Our data comes from many various sources, including our Alexa users; however, we do not receive enough data from these sources to make rankings beyond 100,000 statistically meaningful. (However, on the flip side of that, the closer a site gets to #1, the more reliable its rank.) // Source: Alexa Help page, “Sites ranked beyond 100,000 – how reliable are the stats?”

With many websites that are not even close to the top 1,000 or even 50,000 (let alone #1), I wonder why advertising placement agencies even bother to look at a website’s Alexa traffic rank!

Note: Article re-posted from .

*** Romeo Cayabyab is director of Compucentric consulting and lead researcher and writer of techbusiness.com.au

Undoubtedly it’s very helpful to have unique title tags for your search engine rankings. Search engine optimization experts all agree that title tags are the most important on-page SEO factors that require to be optimized. One very important feature of a successful title tag is its uniqueness. At this article, we will explain this point as one of several SEO Tips you need to know for your site.

Don’t Use Your Company’s Name as Your Title Tag for All Pages!

Hopefully your website isn’t one of those sites that has the same title tag for all its pages: your company name! If so, do something about it today. The fact is that we have more than one page at our sites/blogs, because the content of each page is different. So, if the content is different, the title tags must be different.

The title of each page is that page’s topic and represents the content written in it. How could all pages of a website have the same content? For the same very reason, title tags should vary.

It could be OK when you use your company’s name for some pages to make it unique! You may wonder what I mean by this. Here’s an example: every website could have privacy policy, but Company X should choose a title tags like the one below for its “Privacy Policy” page:

Company X’s Privacy Policy

What makes this title tag unique is the name of company. This is an exceptional case, but I still would say that using your company’s name as the only phrase at your title tags isn’t a wise decision.

Avoid General Repetitive Title Tags

It’s been observed over and over again that some websites are using titles like:

* Homepage
* About Us
* Contact Us
* Services
* …

Such title tags cannot be called unique as many sites/blogs have got exactly the same wordings in their title tags. As you can see, these are the titles that could represent similar pages in all websites. Here’s the question: what is different about your “About Us” page?

For instance, you can change it to “Contact X for relocation in San Diego!” This helps your website keyword “relocation in San Diego” as well. On the other hand, if your site visitors find your page in search engines and enter your site from this page, they will know what you offer.

It should also be noted that implementing this practice will help you increase search engine ranking as well.

Avoid Using the Same Site Key Phrases at All Title Tags

Some may think it’s a good on-page SEO practice to use the same keywords for all the pages of the website. I think it is a harmful practice for your site, because it is a type of spamming search engines. Your descriptive title tags should reflect the unique content of that page, not the keyphrase of the site. When a site visitor lands in a page, she wants to know about that page. Your page content and navigation menu should introduce the site’s main topic to her.

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Traffic is the lifeblood of any online undertaking. You’ve heard this statement so many times before that it has become almost like cliché. However, the veracity of such words cannot be denied. Indeed, web site traffic is critical to the success of any enterprise based on the internet.

You may have the most beautiful website, for example, and you may be offering the best products at the lowest price possible. But if you cannot generate web site traffic, everything will be useless. No one will get to see your beautiful pages. No one will get to discover your amazing products. No one will get to find your fantastic bargains. Your business will not garner any sales. Your business will never succeed.

Once your site is up and running, web site traffic should become your primary concern.

Generating web site traffic is the domain of internet marketing, and internet marketing has one element that is of particular importance: SEO.

SEO stands for search engine optimization. Some experts label it as SEM or search engine marketing. Regardless of the term we use, it will always refer to the collection of methods and techniques that, once implemented, will push your website to top positions in search engine results pages (SERPs) for relevant queries.

Why is SEO important?

It’s because 80% of the web traffic you can drive to your pages will come from the search engines.

A great majority of internet users, 87% to be exact, use the search engines to find the websites they need. Your website MUST appear on the first page of relevant SERPs, otherwise, you will not get the attention of the internet users you are targeting.

There are 2 categories of SEO techniques:

1. On-page SEO. These are the tactics you can implement on your pages themselves. On-page SEO starts with the discovery and selection of the right keywords and the proper usage of these keywords when writing your content, when preparing your META tags, when coming up with the title for your page, and when determining related terms for Latent Semantic Indexing (LSI) purposes.

2. Off-page SEO. These are the tactics you can implement outside of your web pages, once your website is published and live. Off-page SEO has another name: link building. Basically, the techniques under this category involve amassing as many back links all over the web as possible, save for pages which search engines consider as “bad places.”

If you can master the methods involved with the 2 general classes of SEO, you won’t have any problems generating the web traffic that your online business needs.

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